Tag Archives: 2010
Trade show full of your target audience – good or bad?
Does attending a trade show make good business sense if 90% of attendees are in your target audience? The answer is yes and no. I recently conducted some research into this for a client of mine and concluded it wasn’t a very good idea, despite how attractive it looked. If you’re considering attending a trade … Read more…
Boundaries in Business
Should you have a Facebook account for Business AND personal, or just one account? It seems that people stand divided on this subject. I’ve given it a lot of consideration and have recently come to my own conclusion and taken action. My reasons appear to be different from what you might expect, and the opposite … Read more…
Whatever You Do, Do it With Consistency
I recently received a comment on one of my business videos, Capitalise on What You Do Naturally, asking, ‘Can I copy that idea?’ Although I would like to protect my genius, I really see little point. The idea was for my friend- a make up artist and stylist. The video was used to talk her … Read more…
Be Your Own Publishing House with Amazon
Friday night, I sat down in Starbucks with my friend who has a book she is trying to get published. We hadn’t seen each other in 2 years, yet I couldn’t help but be up-front and honest about her business approach. It took me nearly 2 hours explaining the modern world of business to her. … Read more…
Why Pre-Ordering is So Important
In order to produce product, you need capital. Most start-ups in this day and age, however, simply don’t have the money and investors are quite hard to find- especially when the product isn’t proven. Collected money from early sales before the product goes into production is proof that there is a market for the product … Read more…
The Power of YouTube
A couple of weeks ago, I met up with a friend in Starbucks and we began chatting about the use of YouTube in building customer relationship and selling products. Conveniently, I had my MacBook with me, so I pulled it out and started demonstrating how iMovie works. Though still in her hat and scarf, Shirley … Read more…
Easy Communication for an Eye Catching Read
Until I remembered that I studied communication and media at college over 13 years ago, I thought it was just my natural inclination to mentally critique advertisements. I am always a stickler for presentation that is easy on the eye. After all, the more eye catching the presentation is, the more chance of your message … Read more…
Social Communities with ning.com
A few years ago, I volunteered for 2 days with my local Church to see what I could do to introduce modern social community technologies and increase integration. Ning.com appeared to be a brilliant option. Having spent the last 3 years looking for a new church to call home, I am all too aware of … Read more…
Create Money Where Others Don’t See It
Yesterday one of my clients asked me to help her with her first magazine column. As a make-up artist and stylist, she had a lot of helpful tips to share as well as product recommendations. Looking at the rough draft she was asking me to polish, I instantly saw great value that she had not … Read more…