Tag Archives: 2010
Stay Well Clear of 98% of the Population!
If you’re like me, you are someone who is aspiring to great things in life, and you’re extremely motivated to create results. How long you have felt this way will determine whether or not you’ve realized that you are, in fact, in the minority. It is true to say that only 2% of the population … Read more…
Trade show full of your target audience – good or bad?
Does attending a trade show make good business sense if 90% of attendees are in your target audience? The answer is yes and no. I recently conducted some research into this for a client of mine and concluded it wasn’t a very good idea, despite how attractive it looked. If you’re considering attending a trade … Read more…
Are You Getting ROI on Your Time?
A few months ago, I began working with a new client. After several weeks of having a heavy workload. I was far from being able to make the strategic changes in the business that would dramatically increase value. Every Tuesday I had to write a newsletter for the two brands we represented. Filming the video, … Read more…
Check Your Source!
If you have a problem or want to get something done, it is quite natural to turn to those around you for advice. But a word of warning! Before taking the advice presented, check the source! It may well be that you are talking to someone for whom have a deep respect and whose opinion … Read more…
Whatever You Do, Do it With Consistency
I recently received a comment on one of my business videos, Capitalise on What You Do Naturally, asking, ‘Can I copy that idea?’ Although I would like to protect my genius, I really see little point. The idea was for my friend- a make up artist and stylist. The video was used to talk her … Read more…
Enthusiastic to Start a Business? Think Again!
It might seem ideal to have your own business- choose your own hours, unlimited earnings etc – but the reality is actually very different. I continually hear people whimsically say that they want to have their own PR company or magazine company one day. For many these are great ambitions to have, but I can’t … Read more…
MacBook Pro is the Way to Go!!
In the last five years I have witnessed incredible technological changes that have opened the world of business up to anyone. One such change was afforded to me when I purchased my MacBook Pro in October 09 which provided easy to use, valuable tools. Almost instantly it became so much easier to create and promote … Read more…
Why Pre-Ordering is So Important
In order to produce product, you need capital. Most start-ups in this day and age, however, simply don’t have the money and investors are quite hard to find- especially when the product isn’t proven. Collected money from early sales before the product goes into production is proof that there is a market for the product … Read more…
The Power of YouTube
A couple of weeks ago, I met up with a friend in Starbucks and we began chatting about the use of YouTube in building customer relationship and selling products. Conveniently, I had my MacBook with me, so I pulled it out and started demonstrating how iMovie works. Though still in her hat and scarf, Shirley … Read more…